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When you start writing like a soap opera, you know you’ve lost the plot

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  It’s interesting to note the sheer quantity of dialogue that gets put into most books. The conversations are banal, almost...

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Terminology making minorities of people- A disease in progress

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  One thing which has become more obvious since the internet began is the ability of third parties to define groups by...

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Writing, SEO and web copy resonance

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  Content quality has become one of the parameters of SEO. This is a natural quality control, but it also goes to the heart...

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Visual culture vs. literature

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  We live in a visual culture as distinct from a literature culture. Tumblr, YouTube, you name it, the visual component is...

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17 reasons why non-writers need to understand writers

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  Non-writers are as much of a curse to writers as non-artists and non-musicians are to those arts. To explain: Nobody can be...

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How to turn your social media marketing into a dating agency

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  Social media marketing has not, to put it mildly, been the most efficient tool in the box for some years now. The major...

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Client knows best? Not about ad copy content

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  It constantly fascinates me that people who aren’t in advertising consider themselves experts, particularly online. In...

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The Four Ts of Advertising, and why it doesn’t work

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  If marketing has the “Four Ps”, advertising in its current form has the “Four Ts”- Turgid, tragic, tired, and terminal....

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The Internet of Things – Connecting crap to idiots

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  The obsessive idealism of the Internet of Things is in some ways truly bizarre. This is the hardware sales guy’s paradise,...

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Hey hypocrites! Enough with your anti self-promotion crap!

http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email:  This is what micro managers can do. It doesn’t matter what the subject, they’ll have an input that will totally screw it....

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