When you start writing like a soap opera, you know you’ve lost the plot
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: It’s interesting to note the sheer quantity of dialogue that gets put into most books. The conversations are banal, almost...
View ArticleTerminology making minorities of people- A disease in progress
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View ArticleWriting, SEO and web copy resonance
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: Content quality has become one of the parameters of SEO. This is a natural quality control, but it also goes to the heart...
View ArticleVisual culture vs. literature
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: We live in a visual culture as distinct from a literature culture. Tumblr, YouTube, you name it, the visual component is...
View Article17 reasons why non-writers need to understand writers
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: Non-writers are as much of a curse to writers as non-artists and non-musicians are to those arts. To explain: Nobody can be...
View ArticleHow to turn your social media marketing into a dating agency
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: Social media marketing has not, to put it mildly, been the most efficient tool in the box for some years now. The major...
View ArticleClient knows best? Not about ad copy content
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: It constantly fascinates me that people who aren’t in advertising consider themselves experts, particularly online. In...
View ArticleThe Four Ts of Advertising, and why it doesn’t work
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: If marketing has the “Four Ps”, advertising in its current form has the “Four Ts”- Turgid, tragic, tired, and terminal....
View ArticleThe Internet of Things – Connecting crap to idiots
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: The obsessive idealism of the Internet of Things is in some ways truly bizarre. This is the hardware sales guy’s paradise,...
View ArticleHey hypocrites! Enough with your anti self-promotion crap!
http://sydneymediajam.com/sitebuilder/ Leave Blank:Do Not Change:Your email: This is what micro managers can do. It doesn’t matter what the subject, they’ll have an input that will totally screw it....
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